Social Creative
Social media creative and art direction for Clé de Peau Beauté.
As the agency of record for Clé de Peau Beauté, we developed creative strategies and social-first content to strengthen the brand's global presence and reinforce its leadership in beauty science. Across our long-term partnership, we led the creative direction for product launches, producing fast-paced product films, 2D animations, ASMR content, and the brand's first BIPOC campaign for its expanded foundation shade range.
My role spanned concept development, creative proposals, and production oversight across the brand's social channels. I also developed creative briefs for ambassadors and KOLs to ensure a consistent brand narrative, while designing social assets including Instagram Stories and campaign content.
As the agency of record for Clé de Peau Beauté, we developed creative strategies and social-first content to strengthen the brand's global presence and reinforce its leadership in beauty science. Across our long-term partnership, we led the creative direction for product launches, producing fast-paced product films, 2D animations, ASMR content, and the brand's first BIPOC campaign for its expanded foundation shade range.
My role spanned concept development, creative proposals, and production oversight across the brand's social channels. I also developed creative briefs for ambassadors and KOLs to ensure a consistent brand narrative, while designing social assets including Instagram Stories and campaign content.
CLIENT
Clé de Peau Beauté (Shiseido)
AGENCY
Virtue Worldwide
Clé de Peau Beauté (Shiseido)
AGENCY
Virtue Worldwide
CREATIVE DIRECTOR
Kolo Lee
ART DIRECTOR
Choi Hyojung
Kolo Lee
ART DIRECTOR
Choi Hyojung
YEAR
2018-2024
2018-2024